Hey, I'm Andrej Slaninka
Digital fan with a focus on Brand Marketing & Strategy
Campaign overview
The first series took place in the 80's, so this was the main theme of whole 360° campaign. We used all channels to bring the lifestyle of the 1980s in Czechoslovakia and to revive some trends. Below you will find part of the campaign I worked on.
TV & Online advertising
Events & other activation tools
We used various options to increase awareness, activation and conversion. We prepared an exhibition about Iveta, the CZ & SK cinema premiere, but also small details like an Instagram filter, merch (T-shirts and cassettes with her remastered songs), etc.
Public relations & TV self-promotion
The media brought her back to life during the launch phase.
Buzz on social media
Influencers received gifts: a retro Walkman, a cassette (with her remastered songs), a t-shirt and a brochure.
Iveta
Marketing, PR
Iveta is local biographical title. The series was launched under the sub-brand Voyo Original in Slovakia and the Czech Republic as an exlusive title for Voyo. It is based on life of famous Czech-Slovak singer, actress and celebrity Iveta Bartošová.
What I did
- Campaign SK (3rd season)
- Public relations
- Social media
- Brand activation