Hey, I'm Andrej Slaninka
Digital fan with a focus on Brand Marketing & Strategy
Season 2023 | Campaign overview
The 360° campaign was launched in Slovakia and the Czech Republic and it has several phases. It started with teasing; in the next phase, it discovered the cast and the last one was a daily promo for each episode of the show. Below is part of the campaign I worked on.
TV & Online advertising
Print & Static advertising
They were based cast or host of the show.
Buzz on social media
A reality show of this type is very social media friendly. It helped us build awareness of the show and also created a fear of missing the effect, which worked great.
Love Island
Marketing, PR
Love Island is a dating reality show (under the ITV Studios license). In the Czech Republic and Slovakia, it was produced specifically for Voyo. All seasons had a common launch campaign for both countries.
What I do
- Launch campaign CZ/SK
- Communication strategy
- Public relations
- Brand awareness