Hey, I'm Andrej Slaninka
Digital fan with a focus on Brand Marketing & Strategy
Campaign overview
A campaign for a mystery and sci-fi original series. The insight was based on the series' core theme: the struggle between good and evil. The 360° campaign included examples bellow: a teaser phase, a launch phase, a main phase, and a binge-watching phase.
TV & Digital advertising
Below, you can find attached some examples from the teasing phase and the launch campaign.
Online paid advertising
The online part of the campaign had two types: an awareness part (+ remarketing), an acquisition part. Campaign contained a lot of formats and content types, like animations, videos and statics. The following are a few examples of awareness formats.
CRM & Direct marketing
We used tools such as:
- Direct e-mails
- App's push notifications
- Special landing page
Public relations & TV self-promotion
The media talked about the first Czech-Slovak fantasy series.
Event & other activation tools
We used various options to raise awareness and activate people. We prepared a cinema premiere for the Czech Republic and Slovakia with many VIPs (SK/CZ), influencers, etc.
Out-of-home advertising
Vedma
Marketing, PR
Vedma is Czech-Slovak fantasy series, launched in Slovakia and the Czech Republic, under the sub-brand Voyo Original.
What I did
- Launch campaign SK/CZ
- Brand activation
- Manage 360° campaign
- Media planning
- Public Relations (part)