Hey, I'm Andrej Slaninka
Digital fan with a focus on Brand Marketing & Strategy
Brand & Marketing
I managed the Voyo brand in the Czech Republic, following my earlier role overseeing the brand in Slovakia. I was responsible for crafting and launching brand campaigns, promoting local original titles, and running performance campaigns to drive acquisitions.
Sub-brands:
Brand awareness
During my time managing brand in Slovakia, Voyo.sk was the best-known streaming service in Slovakia(1). Now Voyo has high brand awareness across all the markets where it operates.
(1) Voyo Brand Tracking, SK, 11/2023, (N=1000);
https://www.broadbandtvnews.com/2023/02/23/cmes-voyo-tops-0-5m-subs/
Example of the brand campaigns
Voyo captures your attention
Voyo (CZ) | 360 image campaign
Reinforces Voyo’s ability to capture attention anytime, anywhere you give it a chance. It highlights the platform’s focus on local content that resonates with viewers, ensuring they always find entertainment that suits their tastes.
Voyo is for the whole family
Voyo (CZ) | TV + Online campaign
The campaign to show that Voyo has content for the whole family. Romance for mom, sports for dad and lots of fairy tales for children. You do not have to fight over what to watch. You could watch your own with Voyo.
Voyo will make sense to you
Voyo (SK) | TV + Online campaign
The campaign supports the brand attribute "local." It means that the subscriber will understand everything because the content is in Slovak or Czech, and using the platform is very clear and simple.
We've been through so much together
Voyo (SK) | TV + Online campaign
The campaign recapitulates all Voyo Original series. It also announces 500,000 subscribers in CZ & SK and then teases what will come under the sub-brand Voyo Original in 2023.
Brand activation
Voyo came to meet young people at one of the biggest music festivals. It brought its own music stage, "the Voyo stage", the red carpet, and a lot of famous faces from series, reality shows and influencers. The activity helped us create buzz on social media, the web, in online external media and raise brand awareness among young people.
Voyo
Branding, Marketing, PR
Voyo is one of the most popular streaming services active in the CEE region. The service is part of the multimedia company CME and operates in the Czech Republic, Slovakia, Romania, Moldova, Bulgaria, Slovenia, and Croatia.
What I do
- Brand & sub-brands care
- Building brand awareness
- Launch campaigns for local titles
- Managing 360° campaigns